Too often choosing the right track from a stock music library is like hacking your way through an overgrown jungle with no map and no sense of direction. It’s a time-intensive, hit-or-miss process that requires listening to multitudes of the wrong selections.
After a while your brain becomes numb and everything blends together and sounds the same. To further complicate things, you’re often searching for soundtrack right at the project deadline so there is pressure to find tracks fast.
The fastest way to find the right background music for your work is to first identify the underlying feeling – the emotional thrust – of your production. Many project creators only think about what STYLE of music they want (i.e. Rock, Techno). A better way to proceed is to look for background music based on the emotional character of your work. When you know your project’s emotional themes, you will cut an incredible amount of time from your search.
DISTILL YOUR PROJECT DOWN TO ITS EMOTIONAL BASE
This is what film composers do. After meeting with the director to discuss the film’s meaning and concept, the composer immerses him/herself into the film and begins to investigate its emotional essence.You can do the same thing. Here is a simple exercise to try with your own work.
- See yourself in each scene as an eyewitness to what is happening
- Become emotionally open to the events that occur.
- Freewrite your reactions. (Freewriting is writing that’s done quickly without any self-editing – you just want to get your ideas on paper in a way that you’ll remember)
- After the production is over, take your freewriting and look for 1-5 keyword phrases that best describe the emotion(s) of what you’ve experienced. This technique will work just as well for a 15 second Flash animation as an hour-length video documentary. In each case, you want to understand the emotion at the heart of your project so you can choose music that elevates your viewer’s experience.
Here’s an example of the process…
Let’s say you’re giving a 2 hour talk on “Better Time Management” and you want some background music to use in your PowerPoint at the beginning, end, and during the break.
You do the exercise above and here is a sample of your freewriting…
…better time management = organization,
productivity, structure…getting things done
a sense of being in control,- order – stress-free
living, flow, mind like water…
To derive your emotional keywords from this, look at the benefits of features like productivity and organization.
Benefit of productivity – accomplishment
Getting things done – satisfaction, freedom, liberation
Benefit of Organization/Order – peace, harmony, well-being
Now begin searching the stock music libraries listening for background music that highlights feelings of satisfaction, freedom, that gives a sense of peace, harmony, accomplishment. Remember, you’re still not locked into any specific musical style, you’re searching for music that will adequately speak to the emotional content of your work.
On the UniqueTracks Production Music Library website, we have sorted every track in our library by its corresponding emotional keywords. If you need a track to underscore the feeling of “satisfaction” or “peace”, all you have to do is click a link and you’ll be presented with a listing of all the tracks in our music library that correspond to those feelings.
Once you know the feeling you are looking for, finding the right background music track becomes much easier because, through the process of drilling down to the emotional core of your work, you have already filtered out most of the music choices that don’t apply. You have narrowed your search, created a map, and a way to avoid getting lost in the production music jungle.